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Cash Flow Management: Budgeting and Controlling Costs

If there is anything more important to the successful financial management of a business than the thorough, thoughtful preparation of Pro Forma Income Statements, it is the preparation of the Cash Flow Statement, sometimes called the Cash Flow Budget.

 

The Cash Flow Statement

The Cash Flow Statement identifies when cash is expected to be received and when it must be spent to pay bills and debts. It shows how much cash will be needed to pay expenses and when it will be needed. It also allows the manager to identify where the necessary cash will come from.

For example, will it be internally generated from sales and the collection of accounts receivable--or must it be borrowed? (The Cash Flow Projection deals only with actual cash transactions; depreciation and amortization of good will or other non-cash expense items are not considered in this Pro Forma.)

The Cash Flow Statement identifies when cash is expected to be received and when it must be spent to pay bills and debts. It shows how much cash will be needed to pay expenses and when it will be needed. It also allows the manager to identify where the necessary cash will come from. For example, will it be internally generated from sales and the collection of accounts receivable--or must it be borrowed? (The Cash Flow Projection deals only with actual cash transactions; depreciation and amortization of good will or other non-cash expense items are not considered in this Pro Forma.)

The Cash Flow Statement, based on management estimates of sales and obligations, identifies when money will be flowing into and out of the business. It enables management to plan for shortfalls in cash resources so short term working capital loans may be arranged in advance. It allows management to schedule purchases and payments in a way that enables the business to borrow as little as possible. Because all sales are not cash sales management must be able to forecast when accounts receivable will become "cash in the bank" and when expenses--whether regular or seasonal--must be paid so cash shortfalls will not interrupt normal business operations.

The Cash Flow Statement may also be used as a Budget, permitting the manager increased control of the business through continuous comparison of actual receipts and disbursements against forecast amounts. This comparison helps the small business owner identify areas for timely improvement in financial management.

By closely watching the timing of cash receipts and disbursements, cash balance on hand, and loan balances, management can readily identify such things as deficiencies in collecting receivables, unrealistic trade credit or loan repayment schedules. Surplus cash that may be invested on a short-term basis or used to reduce debt and interest expenses temporarily can be recognized. In short, it is the most valuable tool management has at its disposal to refine the day-to-day operation of a business. It is an important financial tool bank lenders evaluate when a business needs a loan, for it demonstrates not only how large a loan is required but also when and how it can be repaid.

A Cash Flow Statement or Budget can be prepared for any period of time. However, a one-year budget matching the fiscal year of your business is recommended. As in the preparation and use of the Pro Forma Statement of Income, the projected Cash Flow Statement should be prepared on a monthly basis for the next year. It should be revised not less than quarterly to reflect actual performance in the preceding three months of operations to check its projections.

In preparing the Cash Flow Statement or Budget start with the sales budget. Other budgets are related directly or indirectly to this budget. The following is a sales forecast in units:

Sales Budget--Units For the Year Ended December 31, 19__

Territory                  Total      1st       2nd      3rd     4th
                                             Qtr      Qtr       Qtr     Qtr
East....................  26,000   5,000   6,000   7,000   8,000
West....................11,000    2,000   2,500   3,000   3,500

                            37,000    7,000   8,500 10,000 11,500


Assume you sell a single product and the sales price for it is $10. Your sales budget in terms of dollars would look like this:

Sales Budget--Dollars For the Year Ended December 31, 20__

Territory                    Total            1st           2nd           3rd           4th
                                                 Quarter    Quarter     Quarter     Quarter
East......................  $260,000   $50,000   $80,000   $ 70,000   $ 80,000
West......................  110,000     20,000     25,000       30,000     35,000

                              $370,000   $70,000   $85,000   $100,000   $115,000


Say the estimated per unit cost of the product is $1.50 for direct material, $2.50 for direct labor, and $1.00 for manufacturing overhead. By applying unit costs to the sales budget in units, you would come out with this budget:

Cost of Goods Sold Budget For the Year Ended December 31, 20__

                                   Total         1st          2nd           3rd          4th
                                                Quarter    Quarter    Quarter    Quarter
Direct material.....  .$ 55,500  $10,500   $12,750   $15,000   $17,250
Direct labor.........      92,500    17,500     21,250     25,000     28,750
Mfg. overhead........   37,000      7,000       8,500     10,000     11,500

                             $185,000   $35,000  $42,500   $50,000   $57,500


Later on, before a cash budget can be compiled, you will need to know the estimated cash requirements for selling expenses. Therefore, you prepare a budget for selling expenses and another for cash expenditures for selling expenses (total selling expenses less depreciation):

Selling Expenses Budget For the Year Ended December 31 20__

                                      Total            1st          2nd         3rd           4th
                                                    Quarter     Quarter   Quarter    Quarter
Commissions.............  $46,500   $ 8,750   $10,625   $12,500   $14,375
Rent....................            9,250      1,750       2,125       2,500       2,875
Advertising.............         9,250      1,750       2,125       2,500       2,875
Telephone...............        4,625         875       1,062       1,250       1,437
Depreciation--office....       900         225          225           225         225
Other...................         22,250      4,150      5,088        6,025       6,983

                                  $92,500   $17,500  $ 21,250   $25,000   $28,750


Selling Expenses Budget--Cash Requirements For the Year Ended December 31, 20__

                                           Total           1st            2nd           3rd           4th
                                                          Quarter     Quarter     Quarter     Quarter
Total selling expenses..     $92,500    $17,500    $21,250    $25,000    $28,750
Less: depreciation......
expense--office.........              900           225          225           225           225

Cash requirements.......     $91,600   $17,275   $21,025    $24,775    $28,525


Basic information for an estimate of administrative expenses for the coming year is easily compiled. Again, from that budget you can estimate cash requirements for those expenses to be used subsequently in preparing the cash budget.

Administrative Expenses Budget For the Year Ended December 31, 20___

                                  Total        1st          2nd          3rd            4th
                                              Quarter    Quarter    Quarter     Quarter
Salaries................  $22,200    $4,200    $5,100    $ 6,000    $ 6,900
Insurance................   1,850         350         425          500          575
Telephone................  1,850         350         425          500          575
Supplies.................    3,700         700         850       1,000       1,150
Bad debt expenses.....3,700         700         850       1,000       1,150
Other expenses.......... 3,700        700         850       1,000       1,150

                               $37,000   $7,000   $8,500    $10,000   $11,500


Administrative Expenses Budget--Cash Requirements For the Year Ended December 31, 20___

                                                Total        1st         2nd        3rd          4th
                                                           Quarter   Quarter  Quarter   Quarter
Estimated adm. expenses...  $37,000   $7,000   $8,500   $10,000  $11,500
Less: bad debt expenses...       3,700        700        850       1,000      1,150

Cash requirements.........      $33.300   $6,500   $7,650    $ 9,000  $10,350


Now, from the information budgeted so far, you can proceed to prepare the budget income statement. Assume you plan to borrow $10,000 at the end of the first quarter. Although payable at maturity of the note, the interest appears in the last three quarters of the year. The statement will resemble the following:

Budgeted Income Statement For the Year Ended December 31, 20___

                                       Total          1st            2nd           3rd             4th
                                                     Quarter     Quarter     Quarter      Quarter
Sales..................       .$370,000   $70,000   $85,000   $100,000   $115,000
Cost of goods sold...... 185,000     35,000     42,500       50,000       57,500

Gross Margin............ $185,000   $35,000   $42,500    $ 50,000    $ 57,500

Operating expenses:
Selling................        $ 92,500    $17,500   $21,250    $ 25,000    $ 28,750
Administrative.........      37,000        7,000       8,500       10,000    $ 11,500

Total...............         .$129,500    $24,500   $29,750    $ 35,000   $ 40,250

Net income
from operations.......  .$ 55,500    $10,500   $12,750   $ 15,000   $ 17,250
Interest expense.......          450           150          150           150

Net income before
Income taxes...........  $ 55,050    $10,500    $12,600  $ 14,850   $ 17,100
Federal income tax.....  27,525        5,250        6,300       7,425        8,550

Net income.............. $ 27,525     $ 5,250     $ 6,300    $ 7,425     $ 8,550


Estimating that 90 percent of your account sales is collected in the quarter in which they are made, that 9 percent is collected in the quarter following the quarter in which the sales were made, and that 1 percent of account sales is uncollectible, your accounts receivable budget of
collections would look like this:

Budget of Collections of Accounts Receivable For the Year Ended December 31, 20___

                                           Total        1st          2nd           3rd          4th
                                           (net)     Quarter    Quarter    Quarter    Quarter
4th Quarter Sales 20-0...  $ 6,000   $ 6,000
1st Quarter Sales 20-1...   69,300    63,000   $ 6,300
2nd Quarter Sales 20-1...  84,150                   76,500    $ 7,650
3rd Quarter Sales 20-1...   99,000                                   90,000    $ 9,000
4th Quarter Sales 20-1...  103,500                                                 103,500

                                      $361,950  $69,000  $82,800  $97,650  $112,500

Going back to the sales budget in units, now prepare a production budget in units. Assume you have 2,000 units in the opening inventory and want to have on hand at the end of each quarter the following quantities: 1st quarter, 3,000 units; 2nd quarter, 3,500 units; 3rd quarter, 4,000 units; and 4th quarter, 4,500 units.

Production Budget--Units For the Year Ended December 31, 20___

                                            1st         2nd       3rd         4th
                                        Quarter  Quarter  Quarter   Quarter
Sales requirements...........   7,000    8,500    10,000   11,500
Add: ending
inventory requirements......  3,000    3,500      4,000     4,500

Total requirements..........  10,000  12,500    14,000   16,000
Less: beginning
inventory...................         2,000    3,000      3,500     4,000
Production
requirements...............       8,000     9,000    10,500 112,000


Next, based on the production budget, prepare a budget to show the purchases needed during each of the four quarters. Expressed in terms of dollars, you do this by taking the production and inventory fires and multiplying them by the cost of material (previously estimated at $1.50 per
unit). You could prepare a similar budget expressed in units.

Budget of Direct Materials Purchases For the Year Ended December 31, 20___

                                                    1st           2nd          3rd          4th
                                                Quarter     Quarter    Quarter   Quarter
Required for production........   $12,000   $13,500   $15,750   $18,000
Required for ending inventory..     4,500     52,250       6,000       6,750

Total........................                $16,500   $18,750   $21,750   $24,750
Less: beginning inventory......        3,000       4,500       5,250       6,000

Required purchases.............     $13,500   $14,250  $16,500   $18,750


Now suppose you pay 50 percent of your accounts in the quarter of the purchase and 50 percent in the following quarter. Carryover payables from last year were $5,000. Further, you always take the purchase discounts as a matter of good business policy. Since net purchases (less discount) were figured into the $1.50 cost estimate, purchase discounts do not appear in the budgets. Thus your payment on purchases budget will come out like this:

Payment on Purchases Budget For the Year Ended December 31, 20___

                                              Total        1st           2nd           3rd          4th
                                                          Quarter   Quarter      Quarter    Quarter
4th Quarter Sales 20-0...    $ 5,000   $ 5,000
1st Quarter Sales 20-1...     13,500      6,750   $ 6,750
2nd Quarter Sales 20-1...    14,250                     7,125     $ 7.125
3rd Quarter Sales 20-1...     16,500                                      8,250    $ 8,250
4th Quarter Sales 20-1...       9,375                                                       9,375

Payments by Quarters        $58,625  $11,750  $13,875    $15,375    $17,625


Taking the data for quantities produced from the production budget in units, calculate the direct labor requirements on the basis of units to be produced. (The number and cost of labor hours necessary to produce a given quantity can be set forth in supplemental schedules.)

Direct Labor Budget--Cash Requirements For the Year Ended December 31, 20__

                                        Total           1st       2nd        3rd        4th
                                                      Quarter Quarter  Quarter  Quarter
Quantity................         39,500      8,000    9,000    10,500   12,000
Direct labor cost.......    $98,750 $20,000 $22,500 $26,250 $30,000

Now outline the items that comprise your factory overhead, and prepare a budget like the following:

Manufacturing Overhead Budget For the Year Ended December 31, 20___

                                          Total      1st       2nd       3rd       4th
                                                   Quarter Quarter Quarter Quarter
Heat and power..........   $10,000 $1,000 $2,500 $ 3,000 $ 3,500
Factory supplies........         5,300   1,000   1,500    1,800    1,000
Property taxes..........          2,000      500      500       500       500
Depreciation............           2,800      700      700       700       700
Rent....................               8,000    2,000  2,000    2,000    2,000
Superintendent..........          9,400   2,800   1,800    2,500    4,300

                                       $39,500 $8,000 $9,000 $10.500 $12,000


Figure the cash payments for manufacturing overhead by subtracting depreciation, which requires no cash outlay, from the totals above, and you will have the following breakdown:

Manufacturing Overhead Budget--Cash Requirements For the Year Ended December 31, 20___

                                                      Total       1st         2nd         3rd          4th
                                                                Quarter   Quarter   Quarter    Quarter
Productions--units......                  39,500    8,000     9,000     10,500     12,000

Mfg.overhead expenses...          $39,500   $8,000   $9,000   $10,500   $12,000
Less: depreciation......                    2,800        700        700          700          700

Cash requirements.......              $36,700   $7,300   $8,300    $ 9,800   $11,300
 

Now comes the all important cash budget. You put it together by using the Collection of Accounts Receivable Budget; Selling Expenses Budget--Cash Requirements; Administrative Expenses Budget--Cash Requirements; Payment of Purchases Budget; Direct Labor Budget--Cash Requirements; and Manufacturing Budget--Cash Requirements.

Take $15,000 as the beginning balance, and assume that dividends of $20,000 are to be paid in the fourth quarter.

Cash Budget For the Year Ended December 31, 20___

                                           Total            1st          2nd           3rd            4th
                                                          Quarter    Quarter     Quarter      Quarter
Beginning cash balance    $ 15,000    $15,000    $ 3,850   $ 13,300   $ 25,750
Cash collections               361,950      69,000     82,800      97,650     112,500

Total                              $376,950    $84,000   $86,650  $110,950   $138,250

Cash payments
Purchases                       $ 58,625    $11,750    $13,875   $ 15,375    $ 17,625
Direct labor                       98,750      20,000      22,500      26,250       30,000
Mfg. overhead                   38,700        7,300        8,300        9,800       11,300
Selling expense                  91,600       17,275     21,025      24,775       28,525
Adm. expenses                  33,300         6,300       7,650        9,000       10,350
Federal income tax             27,525       27,525
Dividends                           20,000                                       20,000
Interest expenses                     450                                            450
Loan repayment                  10,000                                      10,000

Total                               $376,950   $90,150    $73,350  $ 85,200   $128,250

Cash deficiency                                ($ 6,150)
Bad loan received               10,000     10,000

Ending cash balance         $ 10,000    $ 3,850   $13,300   $ 25,750   $ 10,000


Now you are ready to prepare a budget balance sheet. Take the account balances of last year and combine them with the transactions reflected in the various budgets you have compiled. You will come out with a sheet resembling this:

Budgeted Balance Sheet December 31, 20___

Assets
                                                              20___        20___
Current assets:
Cash                                                  $ 10,000   $ 15,000
Accounts receivable                              11,500        6,666
Less: allowance for doubtful accounts    (1,150)         (666)
Inventory:
Raw materials                                        6,750         3,000
Finished goods                                    22,500        10,000

Total current assets                          $ 49,600        34,000

Fixed assets:
Land                                                $ 50,000      $ 50,000
Building                                             148,000       148,000
Less: allowance for depreciation        (37,000)       (33,000)

Total fixed assets                            $161,100       $164,700

Total assets                                    $210,600       $198,700
 
Liabilities and Shareholders' Equity

Current liabilities:
Account payable $ 9,375 $ 5,000

Shareholders' equity:
Capital stock (10,000 shares; $10 par value) $100,000 $110,000
Retained earning                          s 101,225             93,700

                                                       $201,225         $193,700

Total liabilities and shareholders' equity $210,600     $198,700


In order to make the most effective use of your budgets to plan profits, you will want to establish reporting devices. Throughout the time span you have set, you need periodic reports and reviews on both efforts and accomplishments. These let you know whether your budget plan is being attained and help you keep control throughout the process. It is through comparing actual performance with budgeted projections that you maintain control of the operations.

Your company should be structured along functional lines, with well identified areas of responsibility and authority. Then, depending upon the size of your company, the budget reports can be prepared to correspond with the organizational structure of the company.

Two typical budget reports are shown below to demonstrate various forms these reports may take.

Report of Actual and Budgeted Sales For the Year Ended December 31, 20___

Variations from
budget (under)
Actual sales Budgeted sales Quarterly Cumulative
1st Quarter $ $ $ $
2nd Quarter
3rd Quarter
4th Quarter

Budgeted Report on Selling Expenses For the Year Ended December 31, 20___

Budget   Actual   Variation  Budget   Actual     Variations  Remarks
This       This        This        Year to   Year to   Year to 
Month   Month   Month      Date       Date        Date 

Remember, the Cash Flow Statement used as the business's Budget allows the owner/manager to anticipate problems rather than react to them after they occur. It permits comparison of actual receipts and disbursements against projections to identify errors in the forecast. If cash flow is analyzed monthly, the manager can correct the cause of the error before it harms profitability.

Cash Flow Article
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