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Emergency Planning for Entrepreneurs
by Beth Schneider

Having an emergency plan in case of a natural disaster is important and so is having a plan for your business.

 

Think back to when you were a kid. How many times did you quickly get in a single file line and calmly follow your teacher out the door during a fire drill? It got so routine, the drills just seemed silly, right? But think about, had the bell been an actual fire, you knew exactly what to do without thinking.

It's easy to pretend that nothing bad will ever happen. We'd all like to think that emergencies, illness and accidents will only happen to someone else.

But what would happen to your business if you, someone you love or one of your team members was suddenly out of commission? Would your clients go away? Your marketing efforts stop? Your cash flow wither up and die?

Now, I don't know about you, but when I'm sick, sad and stressed out, I don't tend to do my best thinking. The idea is to be prepared and ready BEFORE you need that emergency plan, so that it just happens without thinking. Here's how to get started.

Figure out who would need to be contacted

If you were suddenly out of commission, who would need to know? People like team members, clients, vendors, leads.

Have a communications plan. Determine who your communication lead is. Maybe a VA, a manager, maybe even a friend or relative depending on the size of your business. But be sure to choose someone that won't be emotionally involved with your emergency. For instance, if you fell ill, your husband probably wouldn't be the best choice because he'd be off taking care of you.

For me, my communication lead is my coordinator, Tasha. Whenever anything happens, she is the first person I call and she does the rest.

Determine what you want your communication lead to do

When you do make that emergency call, what do you want your communication lead to do? Reschedule clients? Ship product? Reschedule speaking engagements? Monitor email? Complete a project? Pay bills?

Here's how you determine what you need to do. Pretend that you have just won an all expense, first class, once in a life-time trip. The only catch is you have to leave tomorrow and you can't take your lap top with you. Make a list of all the things that would need to happen immediately or be delegated so that you could get on that plane. Those are your emergency items.

Define how emergency items are handled

Now that you know who will handle the items and what they are supposed to handle, you have to set up your lead to actually get to the information they need. Here's where your systems really come into play. Lets say, one of the items on your list is to reschedule appointments. How will your communication lead access your appointments? Are they on a calendar that only you have access to? How will they get the phone numbers of the people to call? For me, I use an online tool that syncs my calendar and contacts. Tasha just has to log in and she can see all my appointments, who they are with and she can access their phone number and email address. All without me lifting a finger. While I'm a big fan of online tools, this particular item could be solved by simply giving someone you trust a key to your office and a quick tour of your computer so they would know where to look for your calendar and contacts.

So now go through your list of emergency items and figure out how the information will be accessed.

The idea is to simply know what to do should something happen BEFORE it's an issue.

Want to reprint this article, feel free as long as you include the following:

Beth Schneider, Chief Infopreneur of Process Prodigy Inc., www.processprodigy.com is a highly sought after operations consultant who reveals the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, her tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit www.processprodigy.com and sign up to receive her Ezine, "Your Tips" and for a FREE Report on how to Save Yourself Time Energy and Money.
© 2007 Beth Schneider, Process Prodigy, Inc.

Entrepreneurs Emergency Planning Article
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